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Wednesday, May 22 • 11:50am - 12:20pm
Effectively & Meaningfully Engaging Underserved Patient Communities

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Successfully shaping market dynamics leading up to the commercial launch of an innovative therapy can pose unique challenges, especially when working with underserved patient communities and/or rare diseases. This session will explore strategies for establishing authentic connections with these communities, understanding their unique needs and fostering trust to drive strategies for maximum market penetration. Join to gain insights from a case study in the sickle cell space as well as key learnings and best practices learned along the way.
Speakers
avatar for Mirja Riester

Mirja Riester

Partner & Chief Strategy Officer, RIESTER RX
As Chief Strategy Officer, Mirja leads all strategic planning efforts for RIESTER RX and supervises research, strategic planning, and the integration of all services within RIESTER RX. Mirja’s experience is international and spans across many categories. Her interest in pharma... Read More →
avatar for Crystal Gaskin

Crystal Gaskin

Associate Director, Frontend Development/User Experience, RIESTER RX
Crystal is the Associate Director of Front-end Development/User Experience at RIESTER. She brings over a decade of experience and a unique set of skills to lead information architecture and development, producing websites that are beautiful, technically sound, and user-friendly. Crystal’s... Read More →

Wednesday May 22, 2024 11:50am - 12:20pm EDT
Virtual
  Presentation