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Tuesday, May 21 • 10:05am - 10:35am
Navigating Healthcare Marketing: Debunking Myths and Unveiling Insights

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As the saying goes, “the only constant is change,” and the ever-evolving landscape of healthcare marketing has certainly kept professionals on their toes in recent years. With an abundance of marketing advances – and assumptions – what better time than the verge of annual planning to pressure test innovations and current beliefs impacting omnichannel strategies. Join experts from IQVIA Digital Enablement as they challenge today’s assumptions and discuss myth versus fact, in order to share fresh insights on topics ranging from health data privacy, the future of identification, and data fidelity.
Moderators
avatar for Andrew Burkus

Andrew Burkus

Senior Principal, Client Success, Digital Enablement Center of Excellence, IQVIA
Andrew Burkus is a Senior Principal at IQVIA overseeing new business development and thought leadership for the Digital Enablement CoE. He is an expert in DTC and HCP promotional targeting, predictive modeling, and campaign measurement and optimization with over 20 years of analytics... Read More →

Speakers
avatar for Edith Hodkinson

Edith Hodkinson

Head of Digital Strategy, Digital Enablement Center of Excellence, IQVIA
Edith Hodkinson is the Head of Digital Strategy and Thought Leadership at IQVIA’s Digital Enablement Center of Excellence, where she leads commercial strategy and thought leadership to bring innovation in healthcare marketing to pharma, provider an publishing clients. Edith manages... Read More →
avatar for Jerrad Rickard

Jerrad Rickard

General Manager, OneKey & Email​, Digital Enablement Center of Excellence, IQVIA
Jerrad Rickard is the Product Lead for Email for IQVIA’s Digital Enablement Center of Excellence. His knowledge of “all things email” encompasses a deep understanding of all aspects of email including deployment and delivery, automation, design, and post-send analysis. With... Read More →
avatar for David Reim

David Reim

Sr Director, Information Governance and Privacy, Digital Enablement Center of Excellence, IQVIA
David leads the Information Governance and Privacy group within the Digital Enablement Center of Excellent at IQVIA Inc. David draws from his extensive background in product development, client needs, and the U.S. legal and regulatory environment, to deliver data-driven solutions... Read More →

Tuesday May 21, 2024 10:05am - 10:35am EDT
Virtual
  Panel