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Tuesday, May 21 • 11:20am - 12:05pm
Navigating AI and Human Touch

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As we see AI integrate into every aspect of our lives, including the two areas where we work – marketing and healthcare – we ponder when we need human touch and when we can benefit from a shift to digital technology. The team that brought this topic to SXSW will continue the discussion at Digital Pharma Innovation Week. This panel will explore the concept of human touch as a key differentiator in an evolving world powered by machines. In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. Discussion will center around one key theme: in healthcare and in marketing, where can technology step in to improve our lives, and what roles should still remain with humans?


Moderators
avatar for Carly Kuper

Carly Kuper

SVP, Public Relations & Corporate Communications, CMI Media Group
Carly is the official spokesperson and thought leadership wrangler for CMI Media Group, a WPP company, and Compas, which includes authorship of a daily email, The Scoop, which shares what’s hot in the industry, as well as creating and curating content with colleagues. She also spearheads... Read More →

Speakers
avatar for Dr. Susan Dorfman

Dr. Susan Dorfman

President & CEO, CMI Media Group
Dr. Susan Dorfman is the President & CEO of CMI Media Group, a WPP agency, the leading strategic media planning agency serving the life sciences Industry. She is responsible for the growth and future direction of the agency, with a strategic focus on integrated HCP/consumer data-backed... Read More →
avatar for Ozgun Demir

Ozgun Demir

Head of Digital Marketing, Genentech
Oz is the Head of Digital Marketing at Genentech.  He has been in the healthcare industry for more than 15 years with previous roles at Novartis, Bayer and Pfizer. Oz is recognized in the industry with multiple media appearances, and multiple awards including a recent 40 under 40... Read More →
avatar for Tarak Shah

Tarak Shah

US Head of Customer Engagement, Ferring Pharmaceuticals
Tarak Shah is a commercial leader with roots in science and technology, with a passion for innovation and developing people.  Tarak understands the dynamics of how a specialty pharmaceutical organization should operate in our current environment. Tarak is currently US Head of Customer... Read More →

Tuesday May 21, 2024 11:20am - 12:05pm EDT
Virtual
  Panel