Pharma websites remain one of the primary endpoints for billions of dollars spent on DTC and HCP marketing every year. Yet, the brand.com experience has remained largely the same for decades, powered by a tired and frustrating search and scroll experience, rather than the ask and answer cadence demanded by the modern consumer. Conversational AI built specifically for the life sciences industry, however, gives brands a channel to compliantly communicate with their customers on-demand and at-scale – widening the bottom of the marketing funnel, improving engagement and driving positive Rx behavior. Further, the insights gathered from these queries (a true, real-time voice of the customer) can be used to inform future marketing strategy.
During this session, Matt Titus, the General Manager of Conversational AI at Swoop, will explain:
- The engagement challenge facing pharma marketers wed to traditional user experiences
- The distinctions between conversational AI, generative AI, and chatbots, and why conversational AI is the only choice for customer interaction
- Strategies for transforming passive website visitors into engaged participants through timely, need-based interactions.
- The critical role of real-time analytics in gaining a deeper understanding of customer needs, enabling more targeted, strategic and effective future marketing
