Digital Pharma Innovation Week 2024

In the world of healthcare “clickbait,” it’s no surprise that physicians are frustrated by the time spent countering patients’ inaccurate information or fielding endless requests for inappropriate medications. But what is surprising? The scale of the opportunity available to pharma marketers through better coordination of DTC and HCP outreach. Join us as we explore the results from OptimizeRx’s 2024 independent physician survey – and how patient-first approaches help pharma close the alignment gap.