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Thursday, May 23 • 10:35am - 11:05am
Enhancing HCP Engagement Through Intelligent Content Targeting

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Explore innovative approaches to engage healthcare professionals with personalized content targeting. The session discusses strategies that reduce content fatigue and boost interaction by tailoring content to HCPs' specific needs. Learn how intelligent targeting can lead to more effective communication, ultimately enhancing healthcare marketing outcomes. The discussion provides marketing teams with insights into delivering content that resonates with HCPs, allowing them to cut through the noise. Attendees can expect practical techniques and valuable ideas for smarter content strategies, designed to improve engagement and drive results.
Speakers
avatar for Tash Brown

Tash Brown

Director, TrendMD
Tash is the Director of TrendMD, the premier platform for medical content discovery and engagement. Her role is pivotal in leveraging cutting-edge technology to increase the accessibility of medical content to ensure it reaches the most pertinent healthcare practitioners, thereby... Read More →
avatar for Paul Kudlow

Paul Kudlow

Co-founder and Strategic Advisor, TrendMD
Currently, Paul holds the Strategic Advisor position at TrendMD, a distinguished scholarly content discovery platform recognized for its prominence and advanced functionalities. At TrendMD, our overarching mission is to propel the advancement of humanity's collective knowledge by... Read More →

Thursday May 23, 2024 10:35am - 11:05am EDT
Virtual
  Presentation