Digital Pharma Innovation Week 2024
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Tuesday
, May 21
Virtual
10:00am •
Opening Remarks
10:05am •
Navigating Healthcare Marketing: Debunking Myths and Unveiling Insights
10:35am •
Panel: Harness the Power of AI: Employ AI to Extract Contextual Insights from Multiple Sources to Drive Better Commercial Engagement
11:20am •
Navigating AI and Human Touch
12:05pm •
Case Study: Digital Engagement Based HCP Target Segments + Dynamic Activation Plans
12:35pm •
Fireside Chat: Navigating the Path to Marketing Excellence: Insights on Cultivating the Next Generation of Marketers
1:05pm •
Case Study: The Value of a Bi-Directional Data Supply Chain to Accelerate a Hyper Targeted Rare Disease Oncology Launch
1:35pm •
Closing Remarks
Wednesday
, May 22
Virtual
10:00am •
Opening Remarks
10:05am •
The Future of Pharma Customer Engagement: Conversational AI
10:35am •
Panel: Navigating Omnichannel Success: Orchestrating Seamless Customer Experiences
11:20am •
Unlocking HCP and DTC Alignment Through Precision Patient Centricity
11:50am •
Effectively & Meaningfully Engaging Underserved Patient Communities
12:20pm •
Navigating Disruptive Launches: Lessons Learned from the Trenches
12:50pm •
Closing Remarks
Thursday
, May 23
Virtual
10:00am •
Opening Remarks
10:05am •
Fireside Chat: Transforming Pharma Marketing through Data-Driven Insights
10:35am •
Enhancing HCP Engagement Through Intelligent Content Targeting
11:05am •
Panel: Authenticity in Action: Increase Engagement and Build Trust through Patient-Centered Campaigns
11:50am •
Fireside Chat: Navigating Enterprise Success: Insights from Elizabeth Jeffords, CEO of Iolyx Therapeutics
12:20pm •
Closing Remarks
Timezone
Digital Pharma Innovation Week 2024
America/New York
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Digital Pharma Innovation Week 2024
May 21
-
23, 2024
Tuesday
, May 21
Wednesday
, May 22
Thursday
, May 23
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Tuesday
, May 21
Wednesday
, May 22
Thursday
, May 23
Venue
Virtual
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Case Study
Fireside Chat
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